Equilibrium is...dis-Equilibrium

Yahoo! and Microsoft (Bing) Search Alliance changes the search market and, of course, for good reasons!

The Yahoo! Search and Bing alliance is rapidly taking momentum. One of the most significant developments in the search marketing industry recently has been the formation of the Yahoo! and Microsoft Search Alliance, which promises to bring together the Yahoo! Search and Bing networks to provide advertisers with greater scale and faster innovation. The alliance is getting closer to Bing being the 2nd in the search engine market share.

As per Nielsen's March 2010 statistics, Google ranks first with 65.7% market share, Yahoo! is second with 13.4% and Bing third with 12.2% which makes a combined market share of 25.6%.

As of October 2010, Bing is Yahoo! Search, which means that Microsoft market share jumps from 12.2% to 25.6% and Yahoo! stops spending in search related items.

Advertising to the crowd

With regards to advertising, perhaps the crowds aren't so wise after all:

The centrality of advertising to the new digital hive economy is absurd, and it is even more absurd that this isn't more generally recognized. The most tiresome claim of the reigning official digital philosophy is that crowds working for free do a better job at some things than paid antediluvian experts. Wikipedia is often given as an example. If that is so - and as I explained, if the conditions are right it sometimes can be - why doesn't the principle dissolve the persistence of advertising as a business? [...] A functioning, honest crowd-wisdom system ought to trump paid persuasion. If the crowd is so wise, it should be directing each person optimally in choices related to home finance, the whitening of yellow teeth, and the search for a lover. All that paid persuasion ought to be mooted. Every penny Google earns suggests a failure of the crowd - and Google is earning a lot of pennies.

via aworkinglibrary.com

Get Back Back Back to School, Life's A Moving Target!

via YouTube

See this idea of talk bubble container. All is gas and gaiters again though the message is lacking.

"Advertising is the art of making whole lies out of half truths."

- Edgar A. Shoaff

All movies now on your iPhone. Canal+ 

Yahoo! & Microsoft Search Alliance - Advertisement

Content Marketing: Definitions of Curation & Context

We know creating unique contents is more important than any online marketing and advertising strategies for a web-based organization. Consumers are intelligent peoples. They crave more for contents than products.

Lee Odden says, "Companies are realizing the value in 'brands as publishers' and are making real commitments to the creation of content in their online marketing mix. It's no longer enough to provide fundamental features and benefits information about products and services to succeed competitively online. Consumers and of course, business buyers, seek additional information, resources and others to connect with on the topics of interest to them. Some companies choose a pure creation strategy and find it to be a formidable undertaking, especially creating unique and valuable content over a long period of time. Within the field of content marketing, curation is becoming a popular topic of discussion. Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content. Pure creation is demanding. Pure automation doesn't engage. Content curation can provide the best of both." Read more here>>

"Who says advertising spending is heading in only direction: the net? A bunch of retailers such as Zales Jewelers and VF (they own The North Face, among other brands) have said in recent months they would focus some more on TV advertising. They're not the only fans of traditional media among consumer product companies. The marketing chief of Newell Rubbermaid, the maker of Sharpies pens among other products, told the Reuters Global Retail Summit that TV is still the best medium."

via blogs.reuters.com

Who says advertising spending is heading in only direction: the net? The marketing chief of Newell Rubbermaid, the maker of Sharpies pens among other products, told the Reuters Global Retail Summit that TV is still the best medium.

via blogs.reuters.com