First strategy: Start a blog! It's time you should start a blog for your business (for your product or your services) and post regularly within your area of expertise. At least, you can start a free blog at Blogger, Wordpress, Posterous, Tumblr etc. Posterous is one of the coolest and most underutilized social media services. With Posterous you can send text, photos, videos and audio files to an email address they give you and all that content gets posted to your account. There's no easier way to post content.
Second strategy: Publish a Book! If you want to be an expert in your industry, there's no easier way to achieve that goal than by writing a book. When you're "John Doe, the author of..." a lot of doors open for you. The problem is that people think getting published is a lot harder than it really is. There's a great alternative to traditional publishing: self-publishing. CreateSpace is a company owned by Amazon that will make everything very easy for you.
Third strategy: Get LinkedIn Endorsements! One of the coolest features of LinkedIn is their endorsements. Your customers, business associates, co-workers and, also, seniors can endorse you if they think you do a good job.
